Each week on BluHorn TV, our host Mike White, CEO of BluHorn, talks to experts in the marketing industry. This week, Mike talks to Kathy Belletty from Inspirio Enterprises. Inspirio is a full service admissions and marketing firm in New York. To learn more, visit https://inspirio.ai.
Company: Inspirio Enterprises
So Inspirio Enterprises, we’re actually a marketing and admissions consulting firm. You’ll never find both of them together. Sometimes you see a marketing firm by itself or an admissions — consulting, but we actually have it combined. So I predominantly help with the admissions processes, because when you think about admissions, sales, marketing, and conversions are all in line with each other. So I actually helped them increase enrollments to all different types of practices. There are so many schools out there that have been open for a long time but they realize that their enrollments are really not increasing. And then we work with a lot of clients across states that have brand new schools. So we’re working with totally different owners and campus presidents who are right at the beginning point of, “Ok, I have a school. How do I build it? How do I get students? What are the different processes that go into it?.” So that’s where I come in.
Ricky started this company. What gave him the inspiration to start Inspirio?
Well when you think about Inspirio, it comes from the word inspire. You know to inspire. So you think about it the admissions process has changed substantially. Back in the day when it was just about enrollment numbers meets increased revenue but now a lot has changed within the industry. So it’s not about being able to inspire people to make a change. So many students that we work with all over the world, age 18 to 60 plus, who have no idea how to go from point A to Point B. You know they’re in a dead end job that they’ve been in for a long time. Some people are looking for career changes, some people are looking for upgrades, but we have to find the route that was inspiring these people to want to make the change and all of our scripts and optimize practices are geared towards just that. So it’s all about inspiring people to do better.
So who is a good account for your company to work with? Who is or what type of business or who’s the specific one that you guys target?
Well we predominantly work with higher education, but we work with different schools. A lot of different institutes in the tri-state area. So some of the Career Schools, you know, they’re mainly for people who don’t have the time to go to school for four years. They’re looking for training immediately where they can get a certification and get into the work field much faster. So a lot of schools you work with you know they’re geared towards programs like healthcare, cosmetology, massagetherapy, all different types of quick certificate programs that range anywhere from 18 to 24 months so that they can get the training they need and get out there and get into the workforce.