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How Marketing Enables Price-Based vs. Value-Based Sales Conversations

1 year ago insure

Within this video, by Personal ABM you will see how marketing is enabling a price-based sales conversation and how this led to low close rates and more RFPs on 6 and 7 figure enterprise deals for a fleet maintenance and…

How Marketing Enables Price-Based vs. Value-Based Sales Conversations

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Within this video, by Personal ABM you will see how marketing is enabling a price-based sales conversation and how this led to low close rates and more RFPs on 6 and 7 figure enterprise deals for a fleet maintenance and management software firm.

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Tags: Account Based Marketing, Account Based Sales, Low Close Rates, Personal ABM, Value Based Sales

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How Marketing Enables Price-Based vs. Value-Based Sales Conversations|Insure