I believe that Sales Enablement desperately needs to modernise to align with the way people learn today. Despite the myriad technology available, all too often we still churn out learning that is dumbed down, boring and ineffective. Sadly, in many sales organisations, our mindset is still that learning is an inconvenient duty. For our audience, this is in stark contrast to the inspiring and limitless world of learning at our fingertips outside of work. Why should we settle for less?
Three years ago I set myself a challenge – to figure out how to bring the exciting and engaging style of learning we find on video platforms like YouTube, TED Talks and LinkedIn Learning into the enterprise.
It’s been a long journey, but on the way I’ve learned a huge amount about video production, distribution and promotion in the context of enterprise Sales Enablement. I now have a scalable and repeatable formula for producing consistently great video content using the very latest technology with budget and resources that will make any business case sing. I’m excited to share it with you!