Zillow & Realtor.com Leads vs Google & Facebook: What’s Best for Your Business?

Zillow and Realtor.com are behemoths of the real estate industry. They sell their leads to the highest bidder for each zip code making them some of the most desired sources for lead gen, but are they the best way to…

Zillow & Realtor.com Leads vs Google & Facebook: What's Best for Your Business?



Zillow and Realtor.com are behemoths of the real estate industry. They sell their leads to the highest bidder for each zip code making them some of the most desired sources for lead gen, but are they the best way to capture leads that truly convert? How do Facebook and Google leads perform against them? Join Chime’s Senior Account Executive, Brady Mosk, and Lab Coat Agent’s Tristan Ahumada for a deep dive into the difference between various types of leads and what impact they can have on your business. Save your spot NOW!

Brady’s Bio: Brady Mosk is the Senior Account Executive with Chime Technologies and has been with the team for three and a half years. Brady is responsible for expanding and scaling the Affiliate Program and assisting clients in determining what aspects of Chime they need for their business. He has extensive experience with leveraging SaaS technology to assist in day to day business practices and business growth. When Brady isn’t helping Brokers and Agents to expand their business, he enjoys spending time outdoors on his bike, skis, and with family.

See if Chime is right for your business! Receive a free personal demo and exclusive LCA discount. Click here to inquire: https://chime.me/affiliates/LCA0064



00:00 • Start

01:58 – Who is Brady Mosk?
03:27 – Chime Dashboard
05:22 – Buyer lead gen
08:01 – You can use an AI with Chime
10:26 – Tristan’s take for biz website registration
13:33 – What if our FB account is restricted
14:19 – Do the ads run on Instagram?
16:02 – The best ads in FB
17:12 – Tristan’s sharescreen
19:24 – Do those leads that come from PPC also get retargeted on FB?
25:31 – Can we see the keywords used
26:38 – What’s the cost to run ads?
33:49 – How do I sell my home?
34:46 – How do I target military?
36:29 – How is this different from Ylopo?
37:11 – 20K per month on Zillow
44:11 – Smart Plans
44:58 – Grogu – Tristan’s AI
47:54 – Where would they go to learn automation?

52:10 • End


Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.

What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.

Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.

Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.

They both have families that they support. Tristan’s wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.


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LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms.

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